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Field notes from the optimization frontier.
Product updates, thinking on logistics, and the occasional deep-dive into what it takes to save a fleet a few percent of its fuel bill.
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ProductApril 25, 2026·6 min read
Introducing Route Formula: The Delivery Optimizer Built for the Road, Not the Spreadsheet
We built Route Formula because the old way — coloured pins on a whiteboard, drivers guessing, dispatchers arguing — was bleeding money every morning before the first delivery. Here's what the app does, why it exists, and what it can do for your fleet.
CN
Cosmin Nechifor
Founder, Route Formula